I'm not 100% sure about trademark law but I know that the strongest trademarks are unique words that don't describe the product. Xerox and Kodak are great examples. They're so unique that it doesn't matter what industry you're in, you couldn't use those words. They're referred to as "fanciful marks." Someone naming their business Kodak Plumbing would quickly find themselves at the wrong end of a lawsuit.
Arbitrary marks are those trademarks which use common words but which don't have anything to do with the product, which is why Apple is able to trademark the word Apple. If they were selling apples, they wouldn't have a very good time defending that trademark. I got threatened with legal action for using a generic phrase which identifies what we do in a prominent position on my website. One of my competitors thought he was being clever by naming his company that phrase, which also happens to be the #1 search term for our area of business in New York. He got good Google ranking because of it, but when it came to defending his trademark he didn't have a hope in hell and I told him where to go.
Sonar X1 is a strong all round trademark - I doubt anyone would get away with naming an unrelated product the same. But "Sonar" and "X1" are only strong trademarks in the field of DAW's.