ORIGINAL: Marketing [Cakewalk]
Hello,
Over the last few years we have seen a major surge in the number of customers switching to SONAR from other applications. We have our own ideas why this has been occuring, but we would prefer to hear it from you directly. So, please tell us.
What we are interested in knowing is:
1. What application you switched from and which version of SONAR you switched to.
2. Your specific reasons for switching to SONAR (specific features in SONAR, specific problems with other aps, customer service, etc.)
Thanks for your support of SONAR and thanks in advance for your help.
Best regards,
Carl Jacobson
Marketing Director
Cakewalk
I switched to Sonar 6 Producer Edition from Steinberg's Cubase 4.
I was a long time user of Cubase. I started with VST 3.7 and upgraded to VST 5, SX 1, SX 2, SX 3, and finally Cubase 4. With each new release came the hype that this was the Cubase that was going solidify the product followed by the reality that this was just another chapter in the saga of bitter disappointment. The straw that broke the camel's back was the back to back marketing blunders of (a) removing DX support and not telling anyone until after they had sold the product and (b) pulling the plug on the final SX3 patch after having promised it for more than a year. I felt I could no longer trust the company, and I called their integrity into question.
I had met Alex Westner through my work with FX-Max. Also, my work at FX-Max had introduced me to the Sonar product. To begin with, I knew just enough about it to support most of the Sonar / FX-Teleport questions. When the time came for me to switch over, Sonar was available to me, and I began to recognize that this was something special. As I began to work with it, I found myself dispelling many of the myths that abound about Sonar. I am sure you've all heard them, and if you've worked with the product you know it just hogwash. I crossgraded to Sonar, and I haven't looked back.
I also decided to invest in Samplitude as well to give me a dual approach.
My Steinberg experience taught me 2 things.
1. Never put all of your eggs in one basket.
2. Never put any of your eggs in Steinberg's basket because you never know when they will come along and cut the bottom out from beneath you.