mmorgan
I think the companies that succeed will be the ones that are willing to bend the technology curve to their advantage, possibly even changing how we think about recording. Looking back it seems that the original digital recording was based more on replacing tape with bits.
I think that is a solid point. The tape metaphor still seems to make sense, even to people who have never seen an Ampex unit (or a typewriter or pay phone). But maybe it is not the best model. I tend to think of it as bending the
quality curve or the
productivity curve, but it is certainly technology that enables that.
I see a bunch of little things that can continue to evolve at the DAW platform level to improve productivity, but I don't have a vision of any revolutions in that area. A bunch of little tweaks will not sustain a platform because if the tweaks are effective, everybody will do the same stuff in their next release.
To me, the really interesting stuff is up the stack in the VSTs. I look at Ozone's Insight VST as an example. I haven't tried it, but the concept is to use the power of technology to help us find things that need attention in our mix. I could see a very fertile ground there. And another example is the Fatfilter EQ. Again, I have not used that one, but the idea of being able to visualize the frequency spectrum at the same time you are manipulating EQ parameters is very powerful. To some degree, I think Cakewalk is on the wrong side of things with their push to the Prochannel format. I understand the desire to carefully manage the screen real estate, but that just doesn't work for high-impact VSTs. They need more real estate to be effective. This could easily be solved by defining two Prochannel views: a small thumbnail that sits within the channel strip (today's solution) plus a large pop-up view that you can access with a simple double-click. That is so obvious that it would be insane if that is not in X3.
My thesis is that the value migrates upward to these higher-level tools, and that will accelerate the process of DAW platform consolidation. If I am Fatfilter (or any other high-end VST supplier) I'd rather support 3 or 4 DAWs than 20.