No matter how strong, wise or determined a corporate strategy is or can be, the most successful business's are not necessarily the stiff-necked, but the ones that are flexible enough to consider restructuring said 'strategies' - and make changes where & when necessary.
Now although it has been suggested in another thread that Cake's best move might be to stay absolutely silent & give nothing away at all for now, in case they 'get damned', isn't watching your tired, angered, fed-up customers jumping ship & scooping up the competitors DAW, [at full price no less, not even cross-grade or upgrade prices], to the point where they can't even keep enough of them in stock to keep up with the demand, '
getting damned' already?
Some might even call it 'getting slammed' - against the proverbial wall!
A
posturing of silence may look good at the Board of Directors table from the CEO, but when some 'intern, just barely out of high school with his shirt buttoned up wrong' busts through the door dripping in sweat & anxiety to interrupt the meeting with the news that customers are now bailing by the 10's & possibly by the 100's, isn't time to at least reconsider said 'silent strategies'?
I certainly would!
These customers have paid good money, [which is many times in short supply these days], and supported this company in many ways, and hence fully deserve bug fixes and/or the news thereof, including answered tech support emails & realistic expectations, etc.
[Myself, I have over $1000 in 'My Registered Software' in the Cake store.]
When sales are going else where, it would definitely be time to 'rethink' things if it were my company or call.
I can't imagine otherwise.