This looks interesting! 
https://www.youtube.com/watch?v=hujVyCXqjPw 
 
 
 
 
 
 
 

That could be depressing, hearing what all your hard work is going to translate to on an iPhone. 
 
I can see the practicality of determining EQ and distortion characteristics of a specific target such as an iPhone, but some of the targets seem impractically vague. What headphones are you emulating? What speakers? I have headphones that do sound as bad as those in the video, but I have others that sound much, much better. Even laptop speakers vary a lot. In the end, what actionable information does the plugin provide? Just knowing your mix will sound like crap on earbuds? You knew that already!

Released and priced at $149...

That won't sell....

cclarry
Released and priced at $149...

That won't sell....

Yeah, way overpriced 

ARC2 has a bunch of these speaker profiles, something I didn't notice for ages after installing it, being terminally un-observant.

$149? Whoa! $30 or $50 maybe. Way overpriced. And I agree with Bitflipper's words of wisdom. I haven't downloaded a demo but seems like a gimmick. A $150 gimmick. Count me out.

I already know what my mixes sound like on my iPad...they suck...but I'm an old curmudgeon, I'm not mixing for iPads. Tough titty.

yorolpal
I already know what my mixes sound like on my iPad...they suck...but I'm an old curmudgeon, I'm not mixing for iPads. Tough titty.

Right on brother! +10 for old curmudgeons!

I reviewed MixChecker in the July eZine. It's actually rather handy. As to the price, there's an interesting article about what went into making it on the Audified web site. Audified's main thing is broadcast-related software. 
 
However, bear in mind this is not the same as something like the Focusrite VRM box; it's not about emulating specific devices, but a representative device. For example the smart phone simulation doesn't sound exactly like an iPhone or Android, but the characteristics they have in common. 
 

I'm way ahead of the game.  My mixes sound terrible on EVERY kind if speaker!!