I'll be honest, the only Presets I use in the Export dialog are those I created myself so I've no idea what parameters the "What you Hear" preset uses, or any of the other built in ones.
I also used to to use the "Entire Mix" setting from the Source Category, but this can potentially introduce a problem if you have more than one set of hardware outputs enabled via your bussing structure.
Every additional pair will add 6dB to your Export when using Entire Mix and for this reason, I only ever use Main Outs as a Source Category.
But you seem to have the opposite problem, with a reduction of 6dB upon export, which is slightly baffling.
Are your master faders set to 0dB? Is there anything on your master buss which could be doing something weird?
Don't forget, if you're reimporting the export into Sonar, you should make sure anything on your master Buss is bypassed otherwise their effect will be "doubled up"
The only think I can think of is whatever's on your master buss is REDUCING the level of your final mix and when you reimport it and go through the MB again, the levels will drop.
Check your bussing structure & routing thoroughly - this must be something simple