I agree - if you took a song by Cheap Trick, for example, Bun E Carlos tends to play very similar patterns for verses, but introduces variance at the end of sections. Similar orchestrations are present in many Beatles tunes.
At the other end, if you listen to a song by Yes, Bill Bruford would deliberately strive to ALWAYS have slight variations in each measure, even if the basic beat itself is constant. He accomplished this by varying kick/snare timings, as well as high-hat strikes.
It is partly a stylistic thing, but it ultimately depends on YOU developing your own approach to each song you create.
YOU get to decide what sounds good, and my recommendation is that you write for what sounds good to YOU, as the other poster summed up "If it sounds good, it IS good".
Bob Bone