This is just a complete shot in the dark but do you have a "DELAY" bus?
I thought I had exactly the same symptoms last week when I added some soft synths to a project (increased latency for no apparent reason)
What had actually happened was SONAR had set my DELAY bus as the default BUS (no idea why and it has changed this a few times) so when I tried to play something I was hearing the 100% WET signal only - which meant it didn't play immediately and sounded like "lag" / latency
You haven't mentioned delay so it is unlikely here but thought I would give a heads up in case