when you install sonar there are options at the end to install .mov quicktime format importers and it states that these only work with the 32bit version of sonar. qt is 32bit format on windows still, iirc.
i've installed the 32bit sonar and mov imports work flawlessly. that's a bit of a long road though.
an easier solution is to do this:
right-click the .mov file
select open with windows movie maker
click file/save movie, then select either for hd display or for computer
when the save dialog appears, select .wmv from the save as type drop down
import the .wmv file into sonar
works fine. super easy and no downloading random freeware or shareware to deal with.
hth