I would recommend less compression if you want a more dynamic sound. Also there are expanders that can help when you want to add a little bit more dynamic levels.
I am not too keen on getting things loud for the sake of being loud. It a little too easy to wind up with a mash of sound that is fatiguing to the ear and unpleasant.
Try to think of a live music unamplified and think about how much more interesting it is and more pleasant.
I'm not sure when it became fashionable to crank it up except that when we get an ability we often abuse it.
If you want loud thats OK with me just don't ask me to listen to it.
Maybe that is why I still have my hearing.
I also wonder by trying to add "punch" while still cranking up the levels if we are not deceiving the ear into thinking its not as loud as it really is? How damaging is that to the ears of people we want to listen to it?