Hi Craig,
Are you aware that one of the reasons that the X2 roll out seemed so serene is that a lot less people bothered to buy it than X1 or X1E.
http://www.roland.com/ir/pdf/2013/20130208_2.pdf "Dec 31 2013: [Professional video, professional audio and computer music equipment] With regard to professional video equipment, robust sales of all-in-one AV mixers for live online video streaming were recorded, but sales of professional audio equipment were low primarily in the United States and Europe. In computer music equipment, however, sales of music production software and peripheral equipment were weak. As a result,
net sales for this segment fell by 13.4% year on year to ¥3,353 million."
I did a little more research... and here's the news from
http://www.roland.com/ir/pdf/2012/20120509.pdf "March 31, 2012: [Professional video, professional audio and computer music equipment] With respect to professional audio equipment, sales were sluggish against a backdrop of decreased corporate capital expenditure in Japan and Europe, but in the case of professional video equipment, sales of new all-in-one AV mixers for live online video streaming contributed to the posting of year-on-year sales growth. Computer music equipment, on the other hand, saw sales of music production software and portable recorders decline. As a result, net sales for this segment fell by 11.6% year on year, to ¥5,211 million."
It's difficult to locate specific descriptions of X1 initial sales in the older reports but one thing seems apparent; All that dissatisfaction voiced when X1 rolled out... it was not just make believe... it was the reaction of the market.
Cakewalk and Roland may have told us that the roll out was the most successful ever but the accountants used this description:
http://www.roland.com/ir/...alResultsMarch2011.pdf "sales of computer music equipment and portable recorders were weak, especially in Japan and North America, despite our efforts to stimulate the demand through the introduction of new products" X2 seemed to have a smaller advertising budget than the more successful X1 and X1E versions... it was the quietest... least hyped roll out I have ever seen.
I was impressed by that. It seemed smart, appropriate, and perhaps an indication that someone at Roland understands the dynamic of the market.
I also noticed that from mid summer 2012 through the present that the Roland staff members that debated and bickered with their disappointed and unsatisfied customers back in 2011 did not make the same sort of frequent and dramatized appearances that they had when X1 was rolled out. That helped make the roll out seem less like a comical tragedy and more like a pragmatic acknowledgement that those reports I linked to above actually mean something.
I agree with you Craig,
I think it is indisputable that the X2 roll out was quiet and calm... later when people actually started using X2 the forum may have changed... but the roll out seemed real calm. It seemed like that respectful silence you encounter when you are at a funeral home.
There happens to be a reason it was calm; Lots of folks... people like myself... made the decision, for the first time in 18 years... to not pay the annual upgrade fee.
I declined to buy X2 and this was the first time since I became a Cakewalk customer that I have not upgraded. I hope that Roland will recognize that
Cakewalk is not retaining its customers and that it takes the time to learn the reason why that is.
I find it sadly ironic that a magazine with circulation of 8,500 paid printed copies high lights it's irrelevance by distributing 6 month old "news" that never asks or answers any of the questions that might explain why the roll out has been generally ignored by the public and unheralded by it's creators.
I agree with John when he says:
"The whole tone and acceptance of X2 was totally different when it came out. Even though it also had its share of issues. That is a fact and a study of the period will testify." I went out and found the studies.
When I paid for my X1E upgrade... I never downloaded it... I made that payment with a sense of benign resignation and hoped Cakewalk wouldn't have to lay off the important people.
When I didn't pay for the X2 upgrade... it was because Cakewalk had finally mismanaged the business of retaining me as an existing customer to the point where I could not send in any money in good faith.
Now I'm reading about layoffs.
There is a story there... it is a complicated story about a two decade business relationship made untenable by the fact that the supplier simply doesn't seem to
want to know what its departing customers actually want to buy.
best regards,
mike