Hmm... Tough one...
But in order of usability (for me that is):
ARC 2
Ozone 7
Omnisphere 2
Alloy 2 (I could use Ozone in stead, but Alloy is just lighter on my system).
I mostly use what is "in DAW" (I use Sonar, Cubase and Live.. each depending on the situation and location), but the above plugins are always in my "toolbox".