I did a re-watch of the first video link, the Yamaha professionally produced one. It made me smile. Here's this guy who finds a note from his wife/girlfriend/(boyfriend?) telling him to enjoy the day, along with a prepared plateful of breakfast. After eating he seems to be wondering what the day will bring forth. Picks up his guitar just somewhat offhandedly. Becomes infatuated by the sound. Takes a serious guitar playing seating position. As the day progresses he is in total bliss. Playing on the porch. Eventually ending up in the garage, in total peace with his guitar and aloneness for the day. No ' honey-do's, yard work, no wasting time watching the tube.
Actually a pretty nice ad. And his playing is quite good and the guitar sounds great.