AdamGrossmanLG
how can any company implement such a model? lifetime updates for so cheap?
Image-Line does it with FL Studio by regularly coming out with new plugins and add-ons for sale. The base program gets free updates, but those updates will not normally include any new effects, synths, sample libraries, etc. - just updates to the core program functionality. As long as they keep making new add-on items that people want to buy, they have continual income.
When Cakewalk first announced the lifetime updates, I thought they would adopt a similar model. It may have been their intention, but I guess there wasn't enough time to find out. More likely it was just Gibson trying to get some quick cash.
Anyway, in my case, I paid $99 for the lifetime upgrades in May 2016. If I hadn't done so, I would have had to pay $99 to renew my yearly subscription in January 2017, which I would have done, so the lifetime updates cost me nothing beyond the paltry interest I could have made keeping the $99 in the bank for seven months. I guess people who didn't get the best price on the lifetime updates or who renewed their subscription on a different timetable may have gotten a worse deal, though.