Thought I'd chime in with some comments on how the plugin performs.
In a word: fantastic. With 10 different flavors of saturation and distortion to choose from, it's very easy to find something that fits your needs. Just from some initial testing, I find I really like the Tape, Tube, and Master settings, which to me sound very natural and can be dialed from light edginess to utter mangling and anything in between. The Transformers are good for adding a subtle weight to sources -- they appear to model the Steel and Iron transformer settings familiar to Shadow Hills users -- the "eye" meter is also similar to the one from SH hardware.
GUI ergonomics are excellent. I enjoyed the ability to link the Input Gain and Output, and the controls are all straightforward. The plugin was also very stable during my tests.
CPU Usage: not as high as I'd feared. Fortunately, IK has included an oversampling switch, which lets you choose from 1x, 2x, and 4x. The lower two settings are CPU-friendly -- 1x has a negligible hit, while 2x is in the same manageable range as SDRR, ReelBus, and bx_saturator. 4x puts it closer to plugs like Saturn and Trash 2 on their more intensive settings, but still nowhere near CPU destroyers like Ozone, Waves TG12345, and IK's own 432 Mastering EQ. Of course, YMMV.
I'd say the price is fair, considering the competition, the plugin's versatility, and how good it sounds. And naturally there will be various promos in the future which will reduce the outlay. Nice job, IK!
Cheers,
Eddie