As noted above, it depends on the source material. I have songs with 9db gain reduction that sound the same, dynamics-wise, as other songs with 1db reduction or less. The former is just starting with a wider dynamic range before being limited, while the latter has a smaller dynamic range from the pre-limited mix.
As a general rule of thumb, though, I like to see steady GR under 3db for most dynamic material, and under 6db for more aggressively compressed music. In order to preserve punch, you have to balance overall fatness with crest factor, which is what you're reducing when you use a limiter.