Q-Who invented ransomware?: A- Adobe


Yup!

It seems amazing to me that people talk about what Cakewalk will do as in honouring a commitment they have made. The problem is cake will do what their owners tell them to do in order to make a profit - it's called capitalism. Does anyone remember buying into Project 5 by cake, after a couple of versions they dumped it. Then there was the full page ads some years ago in Future Music where one of the highlighted selling points was the staff view (all hype) - the ad did disappear quickly.
This is just normal business in the software world of truth, hype and vapour-ware. Such as, how well will German company MAGIX treat Sony Vegas Pro users now that they have acquired most of Sony Creative Software assets. We have seen Cakewalk change owners twice in recent times, ultimately where and what happens to Sonar is going to be decided on its ability to make a profit for the owners.
Enjoy what they offer now and keep your fingers crossed the long term strategy comes to fruition. 

This ...
 

Anderton
 
Cakewalk is tiny part of Gibson. Cakewalk could fall off the earth tomorrow and it wouldn't make one iota of difference to Gibson Brands, except after the people at corporate eventually realized that it had fallen off the earth, it would make life easier because it would be one less division to track. Anyone who thinks that the profit motive was Gibson's reason for acquiring Cakewalk knows absolutely nothing about business. Even if Cakewalk was the biggest software company in the music industry its contribution to Gibson Brands' bottom line would still be negligible.
 
This is me speaking - not Cakewalk, not Gibson - but it's incredibly sad that people are so cynical they can't accept that a company truly believes that the only pathway to true success is to have happy customers. To think that Gibson and Cakewalk are simply out to "get" their users flies in the face of everything that's happened since X3 was introduced.
 
And I'm not even going to get into how much good Gibson has brought to the world through the Gibson Foundation, which does charitable work around the world and whose administrative costs are borne completely by Gibson, not the Foundation. When you buy something from Gibson Brands you are buying clean water for African children, helping cancer victims, those fighting muscular dystrophy, the blind, MusiCares, and a whole lot more...all because Gibson's CEO thinks it's important to give back. And he won't even talk it up because he's doing it to give back, not get credit. He might even chastise me for this rant if he sees it.
 
Some people do give a damn.
 
 

I plan on utilizing the unlimited upgrade feature. I have been using Cakewalk since 1999 or so and I have been pleased with the direction they have taken their DAW ever since 8.5.3. l have no problem since it will help with the further development of this product. I have used PT, Cubase, Logic, Presonus, etc. throughout my studio workings, but I prefer Sonar for my personal recordings. Funny how my clients can't tell the difference with the finished product. My point is I "trust" Cakewalk with the Platinum Update Plan and can't wait to introduce it to the Mac based studio I engineer in!!

So, to be very cynical here; since I started using Cakewalk products with Cakewalk 2, the company went from Cakewalk to Sonar to Sonar (owned by Roland) to Sonar (owned by Gibson). And the Cakewalk>Roland>Gibson has all been in the last six years, give or take. So who's to say there isn't another sell-off in the company's future, and the new owners decide they don't want to honor the lifetime agreement. Stupid on their part, but plausible.
I want so badly to believe this upgrade is legit, but it makes no sense for them to do it, from a business standpoint. Which makes me think there's come October, a new flagship will be floating onto the scene. Nobody gives away the farm like this. Just doesn't add up.

Out of curiosity, did you buy the lifetime updates?

Here we go again.
 
Have you actually bothered to read what the Cakewalk staff have said on this very thread?

moving air
I want so badly to believe this upgrade is legit, but it makes no sense for them to do it, from a business standpoint. Which makes me think there's come October, a new flagship will be floating onto the scene. Nobody gives away the farm like this. Just doesn't add up.

It has already been explained ad infinitum, or more likely ad nauseum, why what Cakewalk is doing adds up from a marketing, business, and financial standpoint. 

moving air
Which makes me think there's come October, a new flagship will be floating onto the scene. Nobody gives away the farm like this. Just doesn't add up.

 
am I the only one who thinks its strange the guy hasn't made a comment in almost a year and he comes back to dig up this 2 month old thread ?
im just cant understand the logic in that.

Evidently the explanations which have been offered "ad nauseum" (by Cakewalk and the forum regulars) are not sufficiently convincing nor reassuring enough to allay some customers' concerns about the developmental lifespan of Sonar and therefore the ROI of the lifetime updates.