John T
Tripecac
Continuous updates only work if there is a continuous income stream. If all Sonar users converted to lifetime subscriptions (including the upcoming Mac users) and stopped buying other Cakewalk products, then the income stream would dry up.
Ah, but the lifetime offer is a/ only available til the end of August and b/ limited to people buying or renewing Platinum. So it's not even a majority of users, never mind "all".
Oh good grief! Another negative thread? Give me a break! IMHO Cakewalk has been in business for years and is not going away any time soon.
I believe that John T has just nailed the main point here!!!
As far as their revenue stream goes, this "lifetime" deal as stated is only until the end of August. And is limited to those buying or renewing Platinum. For the rest it is $300 - $500 to upgrade!
Consider for a minute that Cakewalk has many current customers that are not on Producer or Platinum yet and may wish to continue their current plan. They have several levels of Sonar, and the "great deal" is targeted only to the loyal customers on Producer or Platinum today. Once this deal ends, it's back to the same revenue model as last year, except for those of us who exercise this option soon. They will continue to bring new users on-board through the entry level products and good word of mouth from the loyal users.
I have been on Producer since Sonar 3 came out, and I think that this may be the greatest deal ever! I am planning to upgrade from X3 Producer to Platinum Infinity!
The MacOSX plan also ensures that they will grow their market share. Planting the seeds, anyway. But it's all good!
If I was them, I would give the Mac version away for free to all schools and educators :-)
That would be the best way to create a new choice of DAW for teaching music tech on a Mac. Eventually, when enough students have learned about DAWs, and Sonar in particular, they will hopefully choose to work with the best tools for their needs. It would be great for SONAR to be among those options. That will only make the future of Cakewalk that much stronger :-D
One final thought here, off-topic, but relating to how good I feel about Cakewalk's concern for it's customers. It is in contrast to a different company, a different industry, and a different software subscription plan.
One word: Adobe ...
Words cannot express what I really think about their Monthly/Annual plan for the "Creative Cloud". It is an all you eat buffet of all their creative applications, from Photoshop and Illustrator, to their web & publishing tools. You can download and use them all, similar to CCC. They are an "industry standard" for graphics professionals, so many depend on them for the tools of their trade.
Their monthly pricing for all that sounds great at first look. But there's a catch. Stop paying and your software stops working. WTF? You have created projects in formats that can only be edited and saved with said software.
Be happy that Cakewalk has chosen the path they are on :-)