Roland's support prolly was one of the reasons for the lower prices of the X series. Dropping prices was stupid.
There are better ways to expand market share. Creating a secondary market is one of the fastest and most profitable.
Full access to the API would create support from 3rd parties. Way useful for increasing market and free promotion.
And so on.
Reducing prices: more customers,more transactions more support requests, more expenses, less profit,,,, less time to spend on updating the website, maintaining the forums (least expensive support),.....
I do not like the X series. Too many menus, too many clicks, too much wasted space, too little customization.