John
Gold plating is not hype. Gold is good because its immutable meaning it wont degrade over time. But its only important for jacks not the wire. If your jacks are not gold plated than you will need to clean them from time to time. Almost all metals will corrode but gold wont. You should clean them anyway.
The price is not much more for jacks that have a gold coating.
As for cords that claim a better transfer due to some design is bogus. But you do want well made cables and cords because you want the connections to be well made. Other than that one cable is the same as another.
+ 64
the other thing that is misunderstood is the magnetic field ....and so the impact of a cheap cable near a magnetic source !! i took the Monster for the conector and blindage (french word , i don't know how to say it in english) ....the way you layout the cables have an impact too !! it's obvious when i did my car booming system (Focal based) but it's the case in studios and even in desktops !! (when i open a desktop , i know if it was assembled by a pro or a regular dude) ...we need to let the power pass a way and the data cable in another place , far from power !! ...it was even obvious with paralllel buses ....because even tortion had an impact on the data sync !!
My cable was 30 euros , it rely my fireface 400 (the nerve center of my on the go rig) to my laptop , so it's worth every euros !!