Yeh, I looked at that one, as well as its less-expensive sibling. I'm afraid, however, that what makes for a good gaming keyboard might not be the same criteria as a good one for writing and coding. I find lots of recommendations and reviews from gamers online, but nobody ever posts "this one's great for MS Word".
The multi-color backlit keys are pretty cool-looking, though. I think the red one would look nice next to a lava lamp in a darkened studio. Which reminds me, I don't have one of those, either.