The MASTER bus represents the total culmination of all your recording and mixing efforts. If you want to
hear the reverb, you have to "send" it to the MASTER. The purpose of using a SEND is to "mix" a dry signal from the TRACK with an effect stored in a BUS so you can control how much reverb/effect goes into the sound.
A crude (and I mean VERY crude) example would be your homes plumbing system.
Water comes into the home from one source, usually cold (a TRACK). To make
some of it HOT it's sent to a hot water tank (REVERB bus) to be "processed". It's then sent out to your bathroom shower (MASTER bus) to be "mixed" with cold water (the TRACK signal) where you can enjoy the experience. From there it all ultimately goes down the drain to the septic tank (like most of my music).
As an alternative, you
can route the entire TRACK to the REVERB bus making the entire TRACK "wet" , but that would be like taking a shower with straight hot water... the choice is yours.