Can't argue with that!
 
OK, maybe with "a totally new approach" based on 25 years of experience. 
 
But that would just be pickin' nits. I'm looking forward to hearing it.
 
And seeing how you jammed vacuum tubes into an iPad. Not saying I'm skeptical, mind you, just curious.

From the press release screen shots it looks like they are using 60, 120, 3k, 6k, 10k fixed EQ and from the text those levels aren't even automateable (only the input and push).
 
While I do believe most internet forum babbling mastering engineers are full of hot air, I don't see how any ME (good or bad) would be happy with that limited set of choices.  If 20 styles, 2 drive knobs and 5 EQ bands is all it takes to master something then I'm set.
 
Kind of sad IK isn't supporting Android on this. I'm think I'm going to stick with the Ozone and the T-Racks stuff for my mastering.  This doesn't seem very compatible with T-Racks world model though, kind of a new direction for IK.  But maybe its been coming for a while now.

msorrels
While I do believe most internet forum babbling mastering engineers are full of hot air, I don't see how any ME (good or bad) would be happy with that limited set of choices.  

This is obviously aimed at the hobbyist market, not pro mastering engineers.  Same with Waves' new Greg Wells plugins (and their other Artist Signature series), Toontrack's EZMix "Mastering" packs, and similar products. Ease of use, instant results, and cool graphics are the name of the game here.  
 
This isn't a knock on these things; for folks who aren't experienced with traditional tools and techniques they're great.  But I doubt they'll replace the old ways anytime soon, or achieve the same results.  
 
I'm assuming we'll be able to demo this.  I like trying out new software, whatever its function, even if it won't necessarily do anything that my existing tools can't already do.  If it gets good results quickly, I may be interested.
 
I may have missed it, but I'm wondering if it will be incorporated into the existing Custom Shop / T-RackS platform, and if it can be purchased with IK credits.
 
Cheers,
Eddie
 

rtucker55

bitflipper
I plan to ask them on Friday. I will take pictures. And names.

You and Bapu behave yourselves at the IK booth. We wouldn't want to have to take up a collection to bail you both out of jail...  
 
Looking forward to your observations and have fun!

Yeah we would! I would pitch in on bail and pay good money for a copy of any mugshots. Can you imagine Bapu being processed? "Do you have an alias"? "I have everything they make." "No, I mean are there any other names you are known by?" "Oh, yeah, Bapu, Stan Dupp, the man with everything, the guy who can't spell for s*#t, Bapuji, Fizzy Pickle. Want any more?" "No that's enough". "And Juan; don't forget Juan!" "And Fred...or thread...I forget".
 
 

Mastering on a phone seems too much like tracking on an Etch a Sketch.

Bapuji!

bitflipper
Mastering on an iPad? That's a joke, right? A wink and a nod to the folks who post on the Mastering forum over on Gearslutz? 
 
Next product: video editing on your Apple Watch.

Chortle...

Fleer
Bapuji!

Done.

"Bapuji!"
 
That was my favorite too!

Looks like there are some more controls, they put up some more detailed information on their website after my last post.  Not a lot more controls mind you, but a few.
 
I can't help but think they missed the chance for a real revolution though.  They modeled this studio's gear and mastering chain but they didn't model the most important piece of equipment at Lurssen - Gavin Lurssen himself. 
 
OK that's crazy right, but seriously these tools don't need to be realtime.  It could take an audio file and analyze it.  Measure the attack rates.  Look at the power at various frequencies.  It could collect info from the user about the type of music and the intended direction of the master.  Just like real mastering engineers do.  Then using all this processing power to figure settings to drive all that modeled and emulated equipment.  That would be a new and unique mastering approach.  This, this is just some more analog equipment simulated by software with some presets designed for generic music categories.
 
As for being aimed at the hobbyist market the PC version has a retail price of $300.  That seems a bit high for the hobbyist market.  Even $99 for the iPad version seems high for the hobbyist.
 
I actually like IK a lot.  I have and use a lot of their products.  I just am not tracking with this iPad/mobile focus they have these days.