Remember children...this software shows you that the sum is greater than the parts and allows you to get from one point in space and time to another. It allows you to take your project, which sounds one way, and make it sound another way...by simply TURNING KNOBS!!!!!!
Let's have no more of this petty denigration. This is a well respected mastering engineer we are speaking of. Did you not see him in the video demo actually TURNING GIANT KNOBS???? Are you oblivious to the obvious? This product will exist ON YOUR DESKTOP!!!! You will be ABLE TO SEE IT!!! And turn an emulation of THE VERY SAME KNOBS!!!! Making your sound ACTUALLY CHANGE IN SOME MEANINGFUL WAY!!!
I ask you, who here does not want their sound to change in some meaningful way???
WHO?
That's what I thought. So I assume the answer is obvious...GET BIGGER KNOBS!!!
And then TURN THEM!!!!!!