IK Multimedia has gone full swing IOS Apps. I do not see them turning around, and ever focusing on Producers Again. They are probably selling 1,000s of those Apple Dj Apps a day...
You know? There's going to be 3 cellphones for every man, woman, and child on earth.. If it hasn't happened already. There will be, very shortly, 21 billion smartphones around...
IK is financing their App War by slicing, and dicing the prices on everything else.
As far as Rapture goes.. We live in an, "instant gratification world." Rapture is not an, "instant gratification synth."
edit= Rapture is a synth you spend years with, and it keeps revealing secrets to you