I blame IK and Apple and of course anyone under 30. People who think a beat and a bad "poem" is music are a detriment to artists who play an instrument. Pop culture, what'cha gonna do? Not much.
Mainstream music and style always follows some new small cultural movement that no one else likes when it starts. The Beats. Carnaby Street. The Hippies. Black Power/the AFRO. Busting slacks. Rap and Hip Hop. Things like that always start out small and mainstream does not like it... then within 10 years it IS mainstream. It is how Pop Culture works. Most older people never like it but younger people embrace it partly because older people don't like it.
I'm sure the guitar will come back but never again like in the 60s and 70s. The blues and jazz guitarist will always be around as will rockers but mainstream music may or may not embrace the combo again. IDK.
In any case it is someone's fault!!
If Gibson will just make a good and affordable LP Standard, SG Standard, ES-335, Brydland, Hummingbird, Dove etc... GOOD QC and keep the price down and they will recover. No one wants to spend big bucks on an instrument that may or may not be well finished. Gibson has let their QC slip to the point where people half expect for the fit and finish to not be what it should be. There is NO excuse for that. IT's hard to recover a good reputation once it is tarnished. I wish them well.
J