Sorry... I wasn't clear.
What I was looking for was the Cakewalk sample projects and tutorials. I found them in the folder
C:\Cakewalk Content\SONAR X2 Producer \ Tutorial Projects
And those tutorial projects are "referred" to in the online User Manual; the lessons in the Manual refer to specific sample projects.
As for the "Additional Content" executable-- on closer look at what resulted when I executed that, I think what it did is to set up a "Welcome Kit" with another tutorial and some more plugins. I probably won't use any of that material, at least not very soon.