• SONAR
  • Quote from FXpansion founder/CEO ... could Cakewalk learn anything? (p.2)
2012/09/16 20:13:00
dantarbill
mike_mccue


(quoting...) 

"I'm not really a fan of the annual release cycles some companies seem to be on, I think it's a recipe for "bloatware," as it doesn't give you enough time to step back and design the next version."

The sad truth is that, without the revenue of an annual release cycle...a small company that steps back for "enough time" also runs the very real risk of insolvency.

2012/09/16 21:14:40
chuckebaby
twaddle


Another very true and quite depressing quote from this interview

I'm amazed by how many people nowadays are scared at the thought of doing their own sound design. Sure, the bar has been raised higher than it used to be in terms of factory presets and sample CDs, but it's really not that hard to make your own. It's almost like the sound companies want to keep people coming back to buy more sounds instead of helping customers learn how to make their own. 


Whilst I use presets for a lot of things and am therefore a hypocrite for saying this, I do get so tired of hearing lazy people winging about how crap something is because it doesn't just sound great out of the box and enhance their mix. 
Presets are like a junk food equivalent of ready meals for musicians, just add water and your good to go.


Steve


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