His name is Jonathan Goldsmith, and he's from Brooklyn, not Spain. But for the past decade he's been the spokesman for Dos Equis and has become an internet meme. Now he's been sent on a
one-way trip to Mars - with a hot babe as co-astronaut, of course. It's the end of an era, and although I don't drink beer, when I watch a beer commercial I prefer Dos Equis.
He's being sued by his agent (hey, he and I have something in common!) for not paying commissions. In their lawsuit, they name him "The Least Honorable Man in the Entertainment Business".
BTW, he's actually more interesting than you might think...