I write code for AT&T as my primary job.

I "also" own my own ICON studio downtown.  I would get rid of TDM because its more expensive and not more reliable than other platforms anymore.  Another reason I would get rid of ICON is because for some reason - there is a slowdown in TDM pluggins.  Lexicon and Flux and SSL and UA (which never really did)  are not making the professional Line of TDM pluggins like they used to.  They ARE producing the NON-TDM versions though. Thats where I use Sonar the most.

From what I've seen in the most recent X1 videos - X1 has some very "professional" new type -non-bedroom producer features which is excellent to see.  


If I have Protools (ICON) and Sonar - There is no reason for Live or anything else. Period

People only want improvements over staffveiw because its there and weak.  If Sonar didn't have staffview in the first place, then the push might not be there.

Protools (DAW) does not have video features.  You have to perfect your video features "Before" importing it into Protools. Pro-tools and Sonar are just about neck and neck concerning video features. Pro-Tools is starting to do what I thougt Cake would eventually do which is merge (or get bought out) by other #1 companies like AVID (video excellence in high end video editing).

THe McDonalds analogy.  Don't change what you do best is my point. Don't change the price of what got you to where you are for your customers.  If you want to add on something like a salad to the menu, then let people buy that as an add-on - like finale.  Just like McDonalds did.  McDonalds does not want to be the best Salad resturant.

Go to 80% of professional studios - Pro-Tools. I would love it if that percentage was Sonar because I believe its a better DAW.  One of the reasons I'm running ICON is because I can perform a one-to-one import from other studios which we do all of the time. I master Colgate/ Gillette /  and many other professional comercials. I use sonar when I want to add sound effects and NON TDM mastering on my SSL board, but I have to do some magic in most cases to Pull the files from an external studios ICON board that provides me the un-edited video clips and put them in SONAR. 

From what I've seen in the most recent X1 videos - X1 has some very professional new Features.

Its very interesting how much people really read what I post.  Even if they pick it apart Thats cool.  Nice forum Cake.

Here is a picture of my studio room #3 video editing.

Go to the following link and you will find  "Another Country" among the studios pictures.

http://www.digidesign.com/xtras/iconStudios.cfm

I made some upgrades and Sonar now has dual 22 inch setup by the window.  Sonar X1 is going to work absolutely great there.

Studio #2 is SSL / Sonar only.  My avitar over there on the left is Studio #2.   Sonar X1 is going to work absolutely great there also.

Studio #1 is full ICON.  
 
 
UnderTOW - Can you please provide more information concerning  SMPT integration.   

John T

The marketing wizards at IBM once determined, all you have to do is get 3% of the potential population to buy into your idea/product and you're on your way to market domination.

And then Microsoft completely ate IBM's lunch in the computer business, and they spent a few years mainly living off making crap phones. It's a miracle they're still round at all.

AT&T uses TONS of IBM servers and mainframes. Microsoft does not make servers or anything like that.   IBM has a different customer base than Microsoft.  Many of the IBM servers we use cost upwards to 300K each. Thats a whole lot of Windows 7s. 
 
THats where I hope Cakewalk and X1 is going. I hope they will start catering more to the companies and individuals with $300K wallets.  There are tons of them out there around the world.  I work with them all of the time. For some reason another DAW maker (not going to mention their name anymore) has a bedroom entry version (around $199) up to a full blown studio ($500K) version requiring proprietary HD configurations.  
 
I also realize that most $300K+ studios don't spend much time in forums like this so we arent going to see them post much. I normally don't do forums because I don't have time, but I did see the blurb about X1 and decided to come to the forum to take a peek.
 
I know that the X1 DAW is going to be great.

No, indeed, IBM has recovered well. I was just pointing out that the given example doesn't hold up that well.

John T


No, indeed, IBM has recovered well. I was just pointing out that the given example doesn't hold up that well.

Ahh yes, ok. 
 
Go Cakewalk go.  X1 looks good.  I can't wait to check it out.

gtgarner


THats where I hope Cakewalk and X1 is going. I hope they will start catering more to the companies and individuals with $300K wallets.  There are tons of them out there around the world.  I work with them all of the time. For some reason another DAW maker (not going to mention their name anymore) has a bedroom entry version (around $199) up to a full blown studio ($500K) version requiring proprietary HD configurations.  
 

Well, it's an interesting question. I think actually the price trend for DAWs is and will remain downwards, and Avid have somewhat been forced to start competing at the lower price points.

I think this is because once upon a time they had both the only software AND the only hardware that was seriously up to the job. That's just not the case any more, and there are any number of much cheaper combinations of DAW software and audio interfacing that give ProTools a very serious run for its money, as you've noted.

There are indeed a decent number of your 300k customers out there, but it is without question a shrinking market, not a growing one. I don't suspect that we'll see other companies adopting a strategy that Avid themselves appear to be tentatively moving away from.

gtgarner

If I have Protools (ICON) and Sonar - There is no reason for Live or anything else. Period

You wrote that line I responded to as though there was something wrong with those applications. There isn't. You might not be the target market but that is a different issue.

People only want improvements over staffveiw because its there and weak.  If Sonar didn't have staffview in the first place, then the push might not be there.

But it is there. Clearly it would not make sense to remove it but more importantly, as Cakewalk use it in their marketing to promote Sonar, I think they have a minimum responsibility to keep it up to date.

Protools (DAW) does not have video features.  You have to perfect your video features "Before" importing it into Protools. Pro-tools and Sonar are just about neck and neck concerning video features.

Sorry but this is completely wrong. Pro Tools is far ahead video wise compared to Sonar. I have a really hard time believing you work on commercials after you make a comment like that. I also have a hard time believing you are a coder if you think that improving one area automatically means processing load increase even if that feature is not used.

Pro-Tools is starting to do what I thougt Cake would eventually do which is merge (or get bought out) by other #1 companies like AVID (video excellence in high end video editing).

Pro Tools is a DAW. Digidesign was bought by Avid in 1994. That is 16 years ago! I really don't think you have any idea what you are talking about.

THe McDonalds analogy.  Don't change what you do best is my point. Don't change the price of what got you to where you are for your customers.  If you want to add on something like a salad to the menu, then let people buy that as an add-on - like finale.  Just like McDonalds did.  McDonalds does not want to be the best Salad resturant.

No but they do offer salads and Sonar has a staff view.

Go to 80% of professional studios - Pro-Tools. I would love it if that percentage was Sonar because I believe its a better DAW.  One of the reasons I'm running ICON is because I can perform a one-to-one import from other studios which we do all of the time. I master Colgate/ Gillette /  and many other professional comercials.

You master commercials? Commercials get mixed and they are ready to air. Again, I don't think you have any idead what you are talking about.

I use sonar when I want to add sound effects and NON TDM mastering on my SSL board, but I have to do some magic in most cases to Pull the files from an external studios ICON board that provides me the un-edited video clips and put them in SONAR.

"Pull files from an external studios ICON board"? Again, I don't think you have any idea what you are talking about. The ICON is just a control surface. A glorified mouse in essence. Your terminology is so off I don't believe you are both a coder and use Pro Tools with an ICON.

Why would you use Sonar to add sound effects? Pro Tools is MUCH better at this. Either through the workspace directly or by using any of the integrated sample library systems like NetMix or whatever. One great thing about Pro Tools, especially if you work on commercials, is that you can drop a sample on the right sport video wise as the video will move along when you drag. Sonar doesn't do this making any audio to video work tedious and time consuming in Sonar.

As for non TDM plugins, there is RTAS (90% if not more of all VST plugins have RTAS versions). And of course there is the FXpansion VST to RTAS wrapper.

Its very interesting how much people really read what I post.  Even if they pick it apart Thats cool.

I think dissect might be  a better word. ;-)

UnderTow

WOW UnderTow.  What a post.  Why are you so angry? 

Watch the superbowl.  Look up the comercials for E-Trade.  Another Country (we) mastered "ALL" of their audio for their SB comercials.
 
If you are ever in Chicago - let me know and I'll take you to our studio and show you how we do all that I posted.

gtgarner


Here is a picture of my studio room #3 video editing.

Video editing? Strange... every single video editing suite I have ever been to had a CRT screen... and a pen tablet... Methinks you are misinformed on the purpose of that room.

Go to the following link and you will find  "Another Country" among the studios pictures.

http://www.digidesign.com/xtras/iconStudios.cfm

I made some upgrades and Sonar now has dual 22 inch setup by the window.  Sonar X1 is going to work absolutely great there.

Studio #2 is SSL / Sonar only.  My avitar over there on the left is Studio #2.   Sonar X1 is going to work absolutely great there also.

Except it doesn't look anything like the pictures of Studio 2 on the "Another Country" site. Strange that... And what is also strange is that those boards in there look remarkably like ICONs or D-Commands. Nothing like anything SSL makes. Weird... WHat protocol is the ICON/D-Command using to talk to Sonar?

Studio #1 is full ICON.

Bravo. You got something right.

Hey by the way... how come your name doesn't show up on the Another Country site? Another strange thing...  A lot of shenanigans going on at that studio...

 
UnderTOW - Can you please provide more information concerning  SMPT integration.   

Well for one I would like to be able to set snap settings to SMPT frames. So you would have the option to chose Musical Times, Absolute Times, Time Code. That would be a start.

UnderTow

Come on down UnderTow.   Come on down.

My real name isn't in this Forum.  Please email me. I don't want to hijack this forum thread.  This thread is about X1 not about me.

AAF/OMF/MXF file interchange is done between my boards and other studios.