I think it's a "whatever suits you"-question. Using normalisation as a routine isn't fruitfull IMO, but it does have it's uses.
Say, in the example you mention: The bounced audio tracks in this case have no problems with background noises, so normalisation is quite acceptable. The soft synth sounds used may be very different by nature, one is ambient, one is lead, so normalising them may simply make mixing a little tad easier. So, no harm done by normalising, but propably not very much gained either.
Educate me, please: Does the better dynamics/ headroom of a 24 bit environment actually bring any advantage in a synth bounce situation? I somehow thought it only matters when recording audio.