• SONAR
  • Good Business Sense
2012/08/01 11:41:23
Jimbo 88
I'm offering some business advise to Sonar, Cakewalk and Roland...
 
Don't neglect staff view!   Right now there is blood in the water.  Avid/Protools/Sibelius are in trouble.  Sonar can definelty cut into Protools market share.  Staff view can be a crushing blow to this.
 
If Sonar had a killer staff view on top of all the great things it already does, you'd have the top film scorers, composers and schools flocking to Sonar.  The film guys and composers would have a true trickle down effect.  Schools would generate generations of Sonar users.
 
If staff view is not a big $$ generator think of it as a lost leader.
   
The thing is,  business and technology cycle.  Someday Sonar will be threatened by some new advancement or changes.
 
Staff and music notation will always exist as a way to comunicate to musicians....it can and will be the bridge to whatever comes next. 
2012/08/01 12:03:53
bapu
Maybe too late for that. X2 is now around the corner.

You should have posted this a year ago.
2012/08/01 12:06:44
John T
Jimbo, do you have market research data that shows this is good business?
2012/08/01 12:07:58
bapu
John T


Jimbo, do you have market research data that shows this is good business?

A thorough survey of one?
2012/08/01 12:31:51
Dave Modisette
I've been following threads about Avid's "demise" in several forums and honestly, SONAR hasn't had that many (if any) mentions as a possible landing site for disgruntled PT users.
2012/08/01 12:58:11
stevec
The biggest roadblocks I see in this scenario are: A) Native Mac users can't run SONAR, and B) DP8 will support Windows and already has an established scoring workflow.  I'm not sure there's anything CW could do that would affect either of those aspects to any degree.
 
Don't get me wrong, I'd love to use SONAR's Staff View a lot more.  But in its current state - and even pre-X1 - it just never did it for me, so I find the PRV easier to use for most things. 
 
2012/08/01 13:24:58
Jimbo 88
John T


Jimbo, do you have market research data that shows this is good business?

I don't need market research data to know this,  I work in the biz. I teach at a college, I have my own children studing music in schools.... 
 
I do have a B.S. Degree in Marketing (Illinois State University).  Does that help?
2012/08/01 13:37:16
Jimbo 88
You'll have to forgive me,  but I get a kick out of telling people I have a BS Degree in Marketing (actually true)
 
 
 
Do people outside of America know what is meant by BS?  
2012/08/01 13:44:42
stevec
Hehehe....   Can you really have one without the other?  Just curious.  
 
 
2012/08/01 16:00:33
John T
Your degree is indeed BS, if you think you don't need market research data to understand a market.
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