To be fair, LE was not for sale until recently. It was only included with certain hardware purchases.
The LE info page has not been updated to reflect this so not everyone knows.
And there's always the possibility that it may not always be buyable standalone. But for now it
is in the form of a "Starter Kit".
It looks like they're pulling out all the stops to get new users. Counting up all the new forum users it seems to be working.
Essentials is still the better deal though, specially with the free upgrade to Studio!
Steve