I really don't think it's a performance issue. I have a 120mbps connection, use Chrome and everything loads blazing fast. My computer is pretty powerful with a decent graphics card whose drivers are up to date. I've noticed this on different computers and laptops over the years. I would not be surprised if its a Webkit related issue, or the offshoot Blink that Chrome uses. 

sharke
I really don't think it's a performance issue. I have a 120mbps connection, use Chrome and everything loads blazing fast. My computer is pretty powerful with a decent graphics card whose drivers are up to date. I've noticed this on different computers and laptops over the years. I would not be surprised if its a Webkit related issue, or the offshoot Blink that Chrome uses. 

Possible. I think that some of it is related to the scripts that run over the page ... which interfere with the quality of the page load. For example, I checked on a synthesizer, and now every page I load has a little spot with it and at least 2 or 3 different places where I can purchase that thing. Those are not "permanent" bits and pieces, and they "update', regularly through out the connection, thus it is always competing for connection space.
 
I do think that a lot of this "commercial" side of things on browsers is out of line, and I'll be the last in line when Netscape wakes up and charges me $10 dollars monthly for me to never have to see that added stuff again!

My guess would be that it's probably not a display issue but rather a data-retrieval issue. All of those entries are being sucked out of a database, and there's an art/science to designing databases and writing database queries that minimize duplication. Your average web designer knows little of such things.