Apple wants to eliminate the standard headphone jack on iPhones. Not being an Apple user, my first reaction was "don't care". It's just an extension of Apple's longtime philosophy of going proprietary in every way, e.g. the fact that you need a special charging cable that third parties are not allowed to manufacture except under Apple license.
But even if it doesn't affect me, I have to chuckle at the company's propaganda efforts to justify it. Of course, they're getting enthusiastic buy-in from headphone manufacturers, who see dollar signs in forced-obsolescence.
Sennheiser had this to say: "in the audio world we've seen different connection standards come and go for many years".
Excuse me? What connection standards would those be? The quarter-inch plug and jack date back to the
1800's, starting with telephone exchanges with manual operators. The 3.5mm version has been around since the late 50's, with the advent of the transistor radio. The XLR connector goes back to 1950, the RCA phono plug to the early 40's. So WTF is Sennheiser talking about?