Well made video!
But the device itself... DAWs have Control Surfaces for long time. And while one (!) touch sensitive push encoder can be presented as a "new technology" for general computer operations, for DAWs that is the "last century". AlphaTrack (obsolete!) has 3 (!) such controls, just smaller.
StudioMix/VS700/MCU have a Jogger. And unlike Surface Dial, they have many buttons in the near, which can be used as switched or modifiers. When testing my StudioMix (unfortunately buggy/broken on hardware level, so I no longer use it), I have made its jog dial + modifiers perform almost all continuous tasks: zoom, jog, modify parameters, with several "resolutions". Testing cheap DJ controller, with "turn table", was different fun. It was "heavy", precise and touch sensitive. Definitively different in feeling compare to jogger.
I means DAWs, also Sonar, are "well prepared" to use yet another "knob". But I do not see it as a "step forward".