This isn't the only way to do it, but my usual method is to open the browser window and select a synth, e.g. Kontakt, from there by dragging it over into a blank space in the Track View.
SONAR then pops up an options dialog.
Un-check "Simple Instrument Track", and check both "MIDI Source" and "First Synth Audio Output". (Once you've (un)checked these options, SONAR will remember your preferences from then on, so all you'll have to do is click OK every time you add a synth to a project.) At this point, you have loaded the synth
and created associated MIDI and audio tracks with just two mouse clicks.
If you subsequently decide to layer a second synth using the same MIDI data, right click on the existing MIDI track and select "Clone Track". In that dialog, check both "Clone Events" and "Link to Original Clip". This will create a slave track that will take its MIDI input from the original MIDI track. Then insert the second synth - but you only need to create an audio track for it, since you'll be routing the newly-created MIDI slave track to its input.