I often get "you don't use Apple?" Musicians, visual artists, writers etc. I'll often reply, "I don't want to pay double for Apple on a PC." The simple fact is most music professionals use Apple hardware, and Avid is just about exclusively Mac.
If 70-80% of your customer base is on one OS, most of the support will be biased to supporting that OS. And therefore the most convenient answer to those not using a Mac is to get one.
In many ways Fruity Loops and Cake are in the same situation. FL Studio, going way back, was the most numerous DAW around since every kid in the world w/ a pc downloaded it for free or cheap (one famous story that isn't apocryphal is FLS releasing an update that locked your data on a hack; there were people all over the website asking why they couldn't access their songs ;-) SONAR is probably still the most popular DAW for people with who had a PC (when those were expensive) who also play guitar, or tuba and want to get into recording their instrument of choice w/o overpaying for a superfluous Apple computer. Which is why Cake needs to jump into the IOS market and grab share from there. If you get familiar w/ the Cake name for your IOS fun, you are more likely to get SONAR for your PC. And in a couple of years tablets will be fast enough to do your music work, and most of the market will be there, not on a laptap.