Anderton
As I've said before, this is a very, very small industry. No company has the time to test their products with all DAWs. The testing for, say, plug-ins is the responsibility of the third party...a plug-in company needs to deal with testing on only a limited number of DAWs. A DAW manufacturer can't test a DAW with all available plug-ins.
Companies support the DAWs used by the majority of their base. A cross-platform application almost by definition will have more users than a single-platform application. That said, I've known several manufacturers who test with SONAR but don't officially support it. The difference is that if they say they support a DAW, then they need to field support questions from anyone who uses that DAW. It seems any user base is generally unhappy with support, so companies have no desire to increase the number of people who are eligible for support. This is also why some programs work just fine with an older operating system, but a company will say they don't support it.
Craig
I have seen $200MM several times as estimate of US and $700MM globally. I understand your comment about "every hardware manufacturer cannot test with every software provider..." or however you said it.
But is this an issue where - like with Softube Console 1 - Sonar and Presonus were up and working day 1 so there was some major effort on the Cake part, and things like UA and Dangerous Music never had a formal outreach from Cake? Or is it different?
I would assume the market positions are something like (excluding PT, FL and Reason and the low end stuff like Garbage Band)
1 Cubase
2 Logic (it is so cheap now that apple owns it)
3 Live
4 Sonar???
Something like that.
Back to market size...
While $700MM globally is certainly not biotech, semiconductor or automobiles, it is not terrible. I have worked for the last nearly 30 years in finance with market research always being a big part of my job. I have seen $100MM Market Cap stocks in industries where the entire market was maybe $100MM and there were 3-4 competitors.
The good thing about software is the variable costs should be low, so high volumes means more cash flow to cover the fixed costs (R&D/Programmers and Marketing I assume in a DAW manufacturer). In other words, if Sonar is doing $70MM/year (10% of that global market share - just an uneducated guess), it could be a very profitable operation! And it could afford an outreach.
I have used Cubase and do not see much difference between Sonar and Cubase. I went with Sonar (or Cakewalk back then) because tech support was better (in the 90s-early 2000s, Cubase Tech Support didn't exist at all!)I currently own Studio 1 and while I like it, i am so much more familiar with Sonar. Used to have Reason before all the other plugins were available from the zillions of manufacturers out there. Never had FL except on my iPad. Didn't care for it. And I have downloaded Reaper (dont care for) and Live (uh - wtf is this? I want a virtual tape deck!).
My point is I have tried pretty much everything out there. I love Sonar. I hate the lack of BROAD 3rd party support. I am wondering if this is something that through Gibson they can resolve. I Pray they move the brand forward and don't Opcode it!