With the advent of the "Subscription" Model I'm expecting Waves to hop on the bandwagon with
something like this...

Package               Price per month

Silver                      $4.99 

Gold                        $9.99

Platinum                 $14.99

Diamond                 $19.99

Horizon                   $24.99

Mercury                  $29.99


Something to that effect (pardon the pun) and they wouldn't need WUP for subscribers
as plugins would just be updated/added when available... 

Just some "speculation" in light of current trends...

My only problem with that is the fact that, of all of the Waves plugins I own, not one has been updated within the first year of my purchase. Not one. So I let the Waves update program lapse for each as they reach one year.
 
Even if they do go subscription, I just don't see the benefits (like the ones Cakewalk delivers monthly).

TheMaartian
My only problem with that is the fact that, of all of the Waves plugins I own, not one has been updated within the first year of my purchase. Not one. So I let the Waves update program lapse for each as they reach one year.
 
Even if they do go subscription, I just don't see the benefits (like the ones Cakewalk delivers monthly).

The only updates they get is for OS reasons...even the interfaces are long dated...
I went Waveless...as much as I love their plugs I didn't like the "Plug Insurance" model...

I upgraded from Native Power Pack and a few others to Gold last Black Friday for $86.00. I am just kinda done. I like what I have and nothing else gets me hot to trot. Lots of people don't like the WUP and I can't see a subscription winning any of them back.

BassDaddy
I upgraded from Native Power Pack and a few others to Gold last Black Friday for $86.00. I am just kinda done. I like what I have and nothing else gets me hot to trot. Lots of people don't like the WUP and I can't see a subscription winning any of them back.

Agree BD...but that seem to be the trend for companies to create
continuing revenue streams...and with Waves losing market share I foresee 
this as highly likely...but again I'm just just spectaculating...

As much as I love Waves plugins the old classics have horrible clunky interfaces and the controls don't have a very nice feel to them. I've never been attracted to the Waves update plan because I know that they will never update most of the plugins in the package I have, and they probably wouldn't if I was subscribing either.

Yeah, a lot of companies are going to try something  in the next few years. People seem to hate the "s" word. People went nuts last winter and Cakewalk really only gave people the option to pay over 12 months.
 
 

i hope not .... as a mercury owner ...

I've decided to not WUP Mercury anymore. NOr SSL. Nor Abbey Road.
 
If they come out with Version 10 that does a major overhaul of some sort (GUI etc.) then I;m just gonna stay with what I got as it all should work on Win 10 for at least 8 more years. I can always WUP then if as a 70 year old I still want to make music

subscription is the new big trend ... but if everything goes on subscription, people will start to think more carefully whether these "few" dollars a month are worth it as it will start adding up considerably ...
 
I don't see any point in any subscription unless I actively benefit (e.g. like I do from Cakewalk's monthly updates with fixes and features) ...
 
or put it differently: I won't subscribe to receive the same newspaper everyday, especially if I already paid for it ... so plugin vendors should think twice if they really want to go this road ...