And most have to do with "marketing partnerships", who's giving away their software with everything 79.00 piece of hardware equals name recognition and those recording no more than two or four channels limited use will never change from the "freeware", then tell their friends what they're using, and so on.
Take a look at all the two, four, and similar usb type audio interfaces they all give away non-Sonar software.....every one sold.
Think about those quantities, really. That by itself boggles the mind. Every one sold, every day, on and on, gets non-Sonar software so for name recognition it's not surprising.
And that's all well and good, understandable.
And the truly freeware like Audacity, etc.
So there's the answer. Or one of multiple answers 😃. There's no comparing until Sonar is also handed out like candy....
It's kind of like MS Word...when it first started it was given away with free Windows, on every PC, until WordPerfect was gone, now we all pay through the nose.