Online polls are useless. They don't reflect reality. As an example I searched polls for the top 10 violins. The first three were cheap student instruments.
Any poll I've ever seen for daws has been the same or worse. Statements from those who go around to various larger studios and see PT or Logic in use are also inaccurate because I believe more sales come from the small studio owner. I believe we are probably the target audience and as such, the less expensive programs probably sell better than Platinum.
People are now conditioned to shop online, especially for software, so I see no liability in marketing to those who might be looking for a daw software program. I don't see that group going to Walmart for software.I go to other forums and do my best to get the word out about Sonar. I would suggest this is one of the better ways. Maybe put a question mark in someone's brain who has never heard of it...oh and mention it's free to download and try.
Lots of users have a very skewed view of Sonar and that needs to be set straight.