People can try and make everything sound as huge and powerful as possible, adding every possible combination of compression and reverb and EQ, I've yet to hear anything that sounds as loud and mean as the snare on the opening cut on Elvis Christmas record. Or those old Sun records. Same for the first few Beatles albums.
And what about that iconic fill at the beginning of Led Zep Dyer Maker?
The secret - the space around the sound. You have a reference as to just how loud it must be because there's so much room around it that it stands out.
That's the biggest problem I have with modern music - I feel unwelcome in it. There's no room for the listener whatsoever. I feel like the singer is singing an inch from my face, and I have all the band clinging to me and I just want them to let go of me. It truly is an assault.
You can't have it both way - either it punches or it pumps/sucks.
I remember listening to Sgt Pepper with headphones and feeling like I was in the room with them - there are so many places to stand, so many possible perspectives on what's happening.
Figuratively speaking, 50s and 60s music sound a bit 2D, late 60's and 70's sound 3D, and 80's too I guess.
But modern music is Zero D. It's a flat line, dry and rigid.
And then, obviously there's the music itself.