A large part of the DAW market these days is kids who want to make hip hop or EDM or other electronic based modern styles in their bedrooms on their laptops. And I think where Sonar loses out is that before these kids have even chosen a DAW, they are searching for things like "how to make a beat" on YouTube and they're watching a bunch of cool tutorials which show how to do it easily using stock tools in DAW's like Ableton and FL. So by the time they've watched a few of those to whet their appetites, they've already made up their mind which DAW they want, and it's not Sonar.
Most of these kids are struggling to afford a DAW in the first place - they're often relying on their parents to buy it for their birthday or Christmas present, or they've saved up (that's if they're not torrenting it). So they're not really receptive to the idea that they're going to have to spend another $100+ to buy a plugin which replicates the functionality of what you can do in FL without spending another cent. Personally I'd love to see an addition like this to Sonar, even though I own some great 3rd party drum and sampling tools. I'd like to see some good tutorial videos out there competing with Ableton and FL and showing kids how easy it is to get a "banging" beat going in Sonar. God knows Sonar comes with enough drum samples in its library (at least I presume it still does).