Not too long ago some guy on the Upper East Side jumped from his 20th floor balcony directly into the outside seating area of the Starbucks on the ground floor. The place was packed with people including parents with children, and this guy splattered himself right at their feet. He obviously didn't care who he landed on and it was a miracle that he didn't, but imagine the utter horror for those kids. You have to assume that he'd looked down from that balcony before and knew fine well what was below.
I've thought about the idea that when you're staring death in the face like that, you might not care who you take out with you. But contrast people like this with pilots in stricken airplanes who know they're about to die but still do everything they can to steer the plane away from built up areas.