I'm not a horror genre aficionado. I think most such movies are either lame or resort to gore overload when they run out of ideas. I don't enjoy movies that exist only to glorify evil and man's inhumanity to man. All dramatic entertainment attempts to manipulate the emotions of the audience to a certain degree, but horror movies demand that their audience must respond in a certain way. To me, this is the difference between suspense and horror. A suspenseful movie will draw me in, encouraging me to identify with one of the characters and living vicariously through them. I face their obstacles and feel their emotions (to some degree). In a horror movie, I don't identify with anyone so I don't feel their emotions and I actively resist (and resent) the clumsy attempts to manipulate me.
That being said, the final scene in Phantasm (where the main character is seized and pulled into a mirror as the tall man shouts, "Boy!") immediately came to mind when I read the title of this fred. That's funny since I haven't seen that movie in the last 35 years. While I hated the movie, that last scene obviously left a mark.