BIAS FX Desktop is currently invitation-only, and you will need a redeem code to purchase or download the demo version. Simply click the link below to redeem.
 You will get a weekly update with the new models, features and improvements without any additional costs to the final release version.
 
https://store.positivegrid.com/

They don't even offer existing users an upgrade price...
that's pretty sad...

Been waiting for this :)

Installed, and it seems to be running.  I"m not sure if
I own it or am just demo'ing it...not real clear from the
description, but I assume the redemption code means I
own it...so it's a free upgrade...but, as I said, it's not quite 
clear...

It's a demo.  So how do we upgrade?
Surely we don't "buy" again?

Anyways, I played with some of the presets,
and it's not very impressive to me...not like
S-Gear is...I'm sure it could be tweaked to
get better sound...but not really impressed...

Also be aware that code only works once.
After that it won't work again...

Well at least you got your Redeem code, did you get an Email ? When did you get it ? Maybe I'm not getting one, but I don't mind waiting for the official release, I am certain it will be worth it.

Yes I got an email with the announcement that it was available.
$99 for regular and $199 for Pro...no upgrades...

Did you sign up?  If you didn't sign up you won't get the email.

Yeah I signed up

probably get it today then....