I don't know where people get searchconduit, super speedy pc pro and all the others but with from what I gather from servicing this small section of America is that they respond to the internet telling them something about them or their pc is inadequate for the most part.
Update your (OS) drivers [x]
Get the new video converter [x]
Your PC may be infected [x]
Stop male pattern baldness [x]
Most people don't know what these things are anyway, but they'll click 'em.
Then there is cross site scripting. <Roll eyes>
The thing is, is that many people weren't and aren't ready for computers.
They have then for the internet and without it the machines would go back to just the nerds.
They don't consider things like backing up your stuff for example.
And they don't understand that this is the WORLD WIDE web and right next to us on the internet are people a lot smarter and driven than most who wish to extract money from whoever they can make believe.
Read the OWASP top 10.
https://www.owasp.org/index.php/Top_10_2013-Top_10