Nope, looks the same to me whenever and however I look at it.

Looks the same to me too. Doesn't matter what time of day I look, or how I tilt the screen, or if I isolate one part of the photo and look at that, the lighter color of the dress ALWAYS looks periwinkle. And that's what color the pixels really are. It never looks white or "dark white" (grey). I would ask those who are seeing white, look at the blown out white in the top right corner of the photo. That is white. Are you seriously seeing that same color in the dress instead of periwinkle? If you have Photoshop or similar, set a background to the hex RGB value I mentioned in the original post. That color is a reading I took from an average pixel from the photo. It's clearly not white, not from the RGB value or how it looks. I'm just wondering if some people's eyes can't register periwinkle.

I don't know why some people are inverting the photo or pointing out what color the dress is in real life (this seems to be the buzz across the Internet). Yes the camera has obviously gotten the actual color of the dress wrong for whatever reason. But the issue is the color of the pixels in the photo, not the real color of the dress.

Dupe. Damn dress made me click send twice.

You have to read the scientific explanations.
 
Basically our brains interpret color based on the perceived lighting before it reaches our consciousness. The explanation is that some people are perceiving elements of the ambiguous context around the dress differently and their brains are doing the appropriate color correction for them before it reaches their conscious perception.
 
Human perception is notoriously unreliable in part because of all the "automatic" preprocessing our brains do before it gets to our conscious perception.
 
Not for nothing, but this is why careful, objectively controlled testing is absolutely necessary to determine whether something someone claims they heard is real or not. We don't perceive the real world directly, we perceive a heavily processed version of what's really out there and we have no control over the processing.

sharke
Looks the same to me too. Doesn't matter what time of day I look, or how I tilt the screen, or if I isolate one part of the photo and look at that, the lighter color of the dress ALWAYS looks periwinkle. And that's what color the pixels really are. It never looks white or "dark white" (grey). I would ask those who are seeing white, look at the blown out white in the top right corner of the photo. That is white. Are you seriously seeing that same color in the dress instead of periwinkle? If you have Photoshop or similar, set a background to the hex RGB value I mentioned in the original post. That color is a reading I took from an average pixel from the photo. It's clearly not white, not from the RGB value or how it looks. I'm just wondering if some people's eyes can't register periwinkle.

I don't know why some people are inverting the photo or pointing out what color the dress is in real life (this seems to be the buzz across the Internet). Yes the camera has obviously gotten the actual color of the dress wrong for whatever reason. But the issue is the color of the pixels in the photo, not the real color of the dress.

No, I don't have PS or anything like it. My wife has Picassa but I don't know anything about it.
Crap! I went to look at the flap in the upper right and the darn dress is gold and white again, not a bright white but white and the flap looks just the same as the left sleeve. I might see a slight difference between the right sleeve and the flap. I am almost afraid to look again. It turns from gold to a brownish color while I am looking at it. It blows my mind that it was black and blue this morning to me and gold and white to my wife. That eliminates light or screen or angle.

See the thing is I understand these optical illusions and am taking in by them myself, but I just don't see what is optical illusiony about that photo. The relative light levels remain fairly constant all the way down the dress and the gold and periwinkle colors are not obscured.
 
Here's the colors I mentioned earlier, which I took as samples from the image, size by side with each other on a white background. Apologies for the sloppiness, I did it quickly in MS Paint on a small laptop with a trackpad
 
The upper box is periwinkle, the box beneath it is gold. The background is pure white. I don't see what is so confusing about those colors at all, and I don't see what it is about the photo that would make people confuse them.
 

 
 

She has no arms, nice, very nice figure. But no arms

jbow

craigb

That reminds me of the above and below images.  The color of the middle cubes on all sides above is the same (provable by pulling the image into a photo imaging program and sampling).
 
Sure looks like brown on top and orange on the main face towards you, doesn't it?
 

The top and the bottom are actually the same color.
 

 
One last one.  Squares "A" and "B" above are actually the same color.
 
Conclusion?  Our brains are messed up! 

One last one... no they're not, at least not on my screen. I never claimed to have a brain, I have never seen my brain so I'm not sure if I have one or not but if I do... well, it has been disassembled and reassembled. There may have been some parts left over, or maybe that was earwax. How can those squares be the same color? Did you get this off Facebook, that would explain it! LOL.

Pull the images into something like Photoshop then sample each square.  You will find that they are, indeed, the same color! 

sharke
See the thing is I understand these optical illusions and am taking in by them myself, but I just don't see what is optical illusiony about that photo. The relative light levels remain fairly constant all the way down the dress and the gold and periwinkle colors are not obscured.

It's not the colors of the dress itself, it's the light around the dress. Our brains preprocess color perception somewhat by correcting for the lighting conditions. 
 
The lighting conditions in the picture are apparently just ambiguous enough so that some people are perceiving different lighting conditions and their brains are compensating accordingly.

drewfx1

sharke
See the thing is I understand these optical illusions and am taking in by them myself, but I just don't see what is optical illusiony about that photo. The relative light levels remain fairly constant all the way down the dress and the gold and periwinkle colors are not obscured.

It's not the colors of the dress itself, it's the light around the dress. Our brains preprocess color perception somewhat by correcting for the lighting conditions. 
 
The lighting conditions in the picture are apparently just ambiguous enough so that some people are perceiving different lighting conditions and their brains are compensating accordingly.

Yep.  Because the rest of the picture looks so bright, most brains think the dress is white but in shadow.