I don't care for hip hop, though I do like some things.
I am a long-time fan of the Beastie Boys, but to me, they're beyond any such simple denomination. Hip Hop is but one ingredient in what they do, at least compared to what I hear everywhere (which I guess is commercial hh). Likewise, back in the late 80's and early 90's, I was a huge fan of bands who borrowed from rap, like Faith No More or Anthrax.
On it's own though, it has no real appeal to me. When it comes down to using samples, sequencing, recycling loops, using electronic drums & instruments and mixing albums, I'm a lot more impressed with people/bands like Dave Ogilvie/Skinny Puppy or Bill Leeb/Front Line Assembly.